Local Authorities hand out hundreds of hours of care work to at-home care providers. But in taking them, these companies are caught in a vicious cycle of paying their carers minimum wage, offering 15-minute care visits and constantly being pressured to accept reduced rates as Local Authorities struggle with budget cuts.
The socially funded care market is characterised by high competition, low margins and high staff turnover. And, as you now know, that’s not the Visiting Angels way!
Your typical client
There’s no such thing as an ‘average client’. We don’t believe so, anyway. What we can tell you, is that we’ve spent a lot of time getting to know our market. The typical demographic of our actual clients and who takes responsibility for organising care in the first place. What types of media they consume, how they like to reach out to us and when they are most likely to make what is, essentially, a buying decision. Albeit one that’s often made at an emotionally challenging time.
Our research tells us that our typical client is over 65, within the top 20% wealth bracket for the area and pays for their care with their own funds. They require a mix of personal care and companionship and value their independence and dignity. The first contact we receive from this particular client is usually from their son or daughter.